Our Story

Hugh & Crye is an online retailer of menswear, based in Washington, DC. We launched in December of 2009, in a 10x10 subleased office space in Georgetown, a few blocks away from our current offices and showroom.


We recognized that many men we know (starting with ourselves) have a hard time finding dress shirts that actually fit. We took a closer look and learned a few interesting things. First, off the rack shirts from mass brands aren’t designed for the lean or athletically built guy. They’re designed to fit the masses, and thus for most of us, fit terribly. Second, most men we know can be described by body types - some are short, some are tall. Some guys are skinny, others athletic. This makes sense to us. Finally, we developed a sizing system based on these body types, had some samples made, and tested our friends. They loved it.


Hugh & Crye is a play on the term hue and cry. In medieval England, civilians who were witness to a crime were bound by common law to exercise hue and cry, a clamor of protest, to apprehend the criminal and bring him to justice. The term can also be understood as ‘seeing something wrong in the world, and doing something about it’. Our modified spelling is meant to evoke the feeling of old world England in two surnames of likely entitlement. Of course this is a mockery, as we come from humble beginnings, diverse ethnic backgrounds, and most importantly: our shirts are priced much more reasonably than their European counterparts, without sacrificing quality.

Our mandate, then, is a call to action against ill-fitting readymade shirts, over priced custom tailored shirts, and unsustainable clothing and manufacturing practices with adverse environmental and social impact.


Founder + CEO

Pranav was born and raised in the Midwest and misses it every now and then. As Founder + CEO, he turned concept to launch and is behind the character, direction and growth that is Hugh & Crye. Before this, Pranav did consulting stuff. He has degrees from Indiana University and London School of Economics, and conducted research as a visiting scholar at the Wharton School, University of Pennsylvania.
Email Pranav: [email protected]
Pranav on Twitter: @vora
Pranav on Instagram: @pranavvora


Co-Founder + Customer Experience

Philip grew up on both sides of the Atlantic; a proud dual-citizen of the US and Germany. Philip studied Finance at American University, and worked at a non-profit before joining Hugh & Crye. Philip's genuine care to help customers and behind-the-scenes hustle make him a wunderbar service and operations guy.
Email Philip: [email protected]
Philip on Twitter: @philipsoriano
Philip on Instagram: @philipsoriano

Interested in joining team H&C? Check out our jobs page.