Hugh & Crye is an online retailer of better fitting menswear, based in Washington, DC. We launched in December of 2009, in a 10x10 subleased office space in Georgetown, a few blocks away from our current offices and showroom.
Hugh & Crye is a play on the term hue and cry. In medieval England, civilians who were witness to a crime were bound by common law to exercise hue and cry, a clamor of protest, to apprehend the criminal and bring him to justice. The term can also be understood as ‘seeing something wrong in the world, and doing something about it’. Our modified spelling is meant to evoke the feeling of old world England in two surnames of likely entitlement. Of course this is a mockery, as we come from humble beginnings, diverse ethnic backgrounds, and most importantly: our shirts are priced much more reasonably than their European counterparts, without sacrificing quality.
Our mandate, then, is a call to action against ill-fitting readymade shirts, over priced custom tailored shirts, and unsustainable clothing and manufacturing practices with adverse environmental and social impact.
Yes we are a clothing company. But we didn't start with a factory. We started with a point of view.
Fit Comes First
Fit is about feeling good when you button up your shirt in the morning. It isn't just about being correct, it's about being yourself. If something doesn't quite fit - your body, your values, your character - it throws everything off balance.
We set out to solve for fit.
Our experiences with off-the-rack dress shirts for the masses were grim. We found ourselves with fabric ballooning down our sides and shoulder hems sagging way below our armpits. Because we couldn't find dress shirts that fit for a price that made sense, we set out to create some.
We started with people, not patterns.
Most men we know can be described by body types - some are short, some are tall. Some guys are skinny, others athletic. This makes sense to us. So we measured hundreds of guys and devised six sizes based on these body types. We had some samples made, and tested our friends. They loved it. Still we knew we could do better. So we measured thousands of guys and finally settled on twelve unique fits. What we did was part science, part art. (Turns out you don't need industry experience so long as you've got passion, lots of coffee, and a league of men in bad shirts rallying behind you.)
If you'd like, you can learn more about our better fitting dress shirt sizes here.
What started as a point of view
evolved into a set of beliefs.
Through experimentation, adventures, epic fails and a few successes we've developed a set of beliefs about how a dress shirt should fit and how it should feel.
Now every shirt we make is based on the following tenets:
Think shape, then size:
Our 12 unique fits are based on our philosophy of how best to contour a shirt to a man's shape, coupled with our knowledge of the most common torso/height combos out there. We've done our shirt homework, so you don't have to.
Nothing extra, everything gained:
A great fit leaves no superfluous fabric to bunch, pucker or billow in the breeze.
A fitted shirt does not a tight shirt make:
You decide how fitted you want your shirt to be but remember, just because it's 'fitted' doesn't mean it's tight. Ahh, sweet fit freedom.