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Our Story

Hugh & Crye is a direct-to-consumer men's apparel brand with a focus on better-fitting menswear.

Our mission is a bit bigger: we help men become the best versions of themselves. And it starts with finding your fit. 

Our call to action (i.e. hue and cry, wink wink) is against brands who make big promises but produce either ill-fitting ready-made shirts or overpriced custom-tailored garments and engage in unsustainable manufacturing practices that have adverse environmental and social impact.

Yes, we are a clothing company. But we didn't start with a factory. We started with a point of view.

Fit Comes First

Fit is about feeling good when you button up your shirt in the morning. It isn't just about being on trend, it's about being yourself. If something doesn't quite fit - your body, your values, your character - it throws everything off balance.

We Set Out to Solve a Problem

Our experiences with off-the-rack dress shirts for the masses were grim. We found ourselves with fabric ballooning out at our sides and shoulder hems sagging way below our armpits. And so, since we couldn't find dress shirts that fit at a price that made sense, we set out to create some.

Starting With People, Not Patterns

Most men we know can be described by body types - short, tall, skinny, athletic -- this made sense to us. So we measured hundreds of guys and devised six sizes based on body types. We had some samples made, and our friends loved them. Still, we knew we could do better. So we measured thousands of guys and finally settled on twelve unique fits.

You can learn more about our better fitting dress shirt sizes here.

What started as a point of view
evolved into a set of beliefs.

Through experimentation, adventures, epic fails and a few successes we've developed a set of beliefs about how a dress shirt should fit and how it should feel.

Now every shirt we make is based on the following tenets:

Think Shape, Then Size

Our 12 unique fits are based on our philosophy of how best to contour a shirt to a man's shape, coupled with our knowledge of the most common torso/height combos out there.

Nothing Extra, Everything Gained

A great fit leaves no superfluous fabric to bunch, pucker or billow in the breeze. We've done our shirt homework, so you don't have to.

A Fitted Shirt Is Not a Tight Shirt

You decide how fitted you want your shirt to be. But remember, just because it's 'fitted' doesn't mean it's tight. Ahh, sweet fit freedom.

Learn more about our shirt construction here.

The Team Behind The Seams