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Our Values

As a company grows, it takes on a life of its own. Either you shape this new direction with intention, or it shapes itself. We prefer the former.

Hugh & Crye's origin story is equal parts passion, opportunity, and a whole lot of hard work. As we began scaling the company we realized how important culture was, and is, to our future. We came to believe that a company's culture is defined by how well it lives up to its values.

We're happy to share these six core values with you. Our core values inform and guide our actions, team-building and decision-making. We also welcome your thoughts: @hughandcrye, or drop us an email

1. Model Courage

It’s in our name, hue and cry. We seek a better way, and challenge the status quo. We acknowledge and face our fears - both personally and as a company. We are willing to speak up to uncover truth in the world. We are thoughtful about risk and willing to put ourselves out there to do what we love. We take a stand.

2. Serve Each Other

Our deepest calling is to help people. We’re other-oriented, low-ego, high-engagement, and always ready to serve. We love seeing the potential in everyone we meet. We listen without judgment and lead with kindness to build connection.

3. Seek Out Growth

Every day is an opportunity to grow. Every interaction an opportunity for learning. We push ourselves to achieve goals, but also to improve our craft, and our own journey of self-improvement.

4. Create Our Future

We thrive when creating that which does not exist, and welcome the inherent challenge of doing so. We believe anything is possible. We’re not dreamers. Rather, we employ imagination and are wary of the well-worn path. We invest in this ability to create, and see it as part of our legacy.

5. Be Present

We work with a sense of purpose and mission, but we’re fueled by serendipitous moments of pure fun. We make time to enjoy friendship, movement and discovery. We work it out, we learn, we relish great experiences and we love to share them with others.

6. Be Your Best Self

We’re honest with others and with ourselves. We understand that we’re all works in progress. At our best, we are intentional about our actions and even the words we use. We take responsibility for the life we live and own the successes and problems that come with it.