Say so long to the cost & wait of custom & ill fitting shirts manufactured for the masses
Fit comes first.
Fit is about feeling good when you button up your shirt in the morning. It isn’t about being correct, it’s about being yourself. If something doesn’t quite fit - your body, your values, your character - it throws everything else off balance.
Twelve New-to-World Sizes
Think shape, then size. — Our 12 unique sizes are based on our philosophy of how best to contour a shirt to a man’s shape, coupled with our knowledge of the most common torso/height combos out there. We’ve done our shirt homework, so you don’t have to.
Design principles that flatter.
Through experimentation, adventures, epic fails and a few successes we’ve developed a set of beliefs about how a dress shirt should fit and how it should feel. This is our philosophy for every new product we re-imagine.